Exhibit Tips

Suprised by your Transportation Costs?


Getting your exhibit to and from show site can be a costly item within your annual trade show budget. Educating yourself about your freight options is your best defense for unnecessary high costs. There are many aspects to choosing the best freight carrier as well as knowing the ins and outs of getting your exhibit to show site and back. Here are some tips to help you through the process:

Read the complete post »

First meeting with Exhibit House? How to prepare.

download (3)

You have been given the green light to find the right Exhibit house to build your next trade show exhibit. Being well prepared for the first meeting

Read the complete post »

Tips on Filling out a Show Book for your next Trade Show

download (2)

Sitting down to complete the show book for your next trade show can be a daunting task.

Read the complete post »

Best Trade Show Booth Staff: Marketing or Sales Personnel?

download (1)When planning a trade show, there are many important factors for the company’s Marketing Manager to consider. In addition to trade show booth design and product/service showcasing decisions, one of the most weighty trade show planning steps is the selection of booth representatives. If you are trying to decide whether to pull more of your trade show booth staff from your marketing team or your sales department, consider these important qualities: 

Read the complete post »

Is Content A part of Your Marketing Plan?

Content Marketing

There are many benefits to including content into your trade show marketing plan. Justine Savage at Nimlok has written a great article with suggestions and examples posted on Trade Show Network News, TSNN.  She gives some good insight on the importance of Content not only in your business model, but within your trade show program.