May 8, 2018: Solutions Rendered, the expert custom exhibit designer serving the Orange County, CA area, is proud to announce that one of its exhibits for client Toray Membrane USA, Inc. was the recipient of the American Membrane Technology Association (AMTA) “Membrane Exhibit of the Year Award.” Presented on March 14 at the 2018 Membrane Technology Conference and Exposition in West Palm Beach, FL, Toray was honored for their exhibit displaying the importance of membrane technology.
“The focal point of this project was visitor education and engagement.” Said Denise Dres, President of NOC/SR. “We worked with Toray to highlight their technology and draw attention to their products on display.”
Toray’s 10’ x 20’ inline booth was built also to reconfigure into a 20’ x 30’ island booth for future shows. It featured an illuminated back wall, custom angular exhibit elements, and backlit reception counter. Information about Toray’s membrane technology was available throughout the convention booth display, via video media, product literature, and hands-on product demonstration.
The high-engagement aspects of Toray’s booth were well-received by visitors and earned Toray the Exhibit of the year designation.
Posted Tuesday, May 15th, 2018.
Taking part in a trade show can be a costly process, especially if you’re a first-time exhibitor with little to no experience of budgeting for a trade show. But like all types of marketing, a few smart optimizations to your budget can help you get great results without overspending.
You’ve picked the event, planned your booth design and chosen your top-performing sales reps to take part. The only problem is cost as after renting your floor space, preparing your promo products and putting together your exhibit, you’ve already overspent your trade show budget.
Below, we’ve listed five tips that you can use to get more from your budget during your first trade show. If you’re preparing for an event and want to maximize your ROI, try putting one, two or all of them into practice to get the best possible results from your spending.
Start With A Small Trade Show
Traveling to and from a trade show can cost a lot of money, especially if you’re exhibiting at the event over several days. From hotels and dining to transportation, the expenses can quickly add up, making non-local trade shows and conventions a major drain on funds.
If you’re exhibiting for the first time and want to trim down your budget, one of the most effective tactics is to stay local. Often, you’ll get a better return on your investment by choosing a smaller local event than attending a larger one in a different state or city.
Think of local trade shows as an opportunity to test drive your marketing strategy before scaling it up. While you might not generate the same volume of leads, there’s a good chance you’ll earn more on an ROI basis than you would from a larger, non-local event.
Rent Your Booth Instead Of Buying
Building your own custom trade show booth is a great way to differentiate your business from its competitors, but it’s definitely not cheap. From displays to furniture and more, the cost of putting together an eye-catching trade show booth can be a major challenge for small businesses.
By renting your booth instead of buying, you can showcase your products and attract attention at a fraction of the cost you’d spend to exhibit with your own custom trade show booth.
Better yet, you’ll avoid all of the additional fees that can add up over the course of a show, from booth storage to transportation. Plus, if the event is a success for your business, you can always invest in your own custom booth for next year’s show.
Plan Ahead To Save On All Expenses
If you are staying local, this will help as far as booking the trade show is concerned. However if you’re traveling to another city for your event, you can also lower your hotel bills and airfares by booking as early as possible.
Planning ahead allows you to get the best spot on the trade show floor. Not to mention, most trade shows offer early bird discounts, letting you save hundreds or thousands dollars on your event registration and exhibition fees.
In general, it pays to prepare for your trade show as early as you can. Most event organizers are eager to sign on exhibitors as early as possible after announcing the show, providing you with a great opportunity to ask for discounts and extras.
Get a Small Booth In A Good Location
One of the most common trade show mistakes is choosing an overly big event booth in order to make an impact. As a small business, it’s often better to cast a small net than to focus on generating maximum attention.
There’s no need to “go big” for your first trade show. In fact, choosing a smaller booth can help you save money (both on your booth rental costs and your exhibition fees) while getting a feel for trade shows as a marketing and sales channel.
Remember, the less you spend, the less revenue you need to generate in order to achieve a positive ROI. Save money by downsizing your exhibit and focusing on results; if your booth is successful, you can always upsize for the next show.
Use Your Booth To Interact With Visitors
Think of trade shows and you’ll probably think of free giveaways such as pens, bags, coffee cups and other items given out by exhibitors to woo attendees and prospects.
While giveaways can be great for lead generation, they’re often far from cheap. In fact, even as a small business, it’s easy to spend thousands of dollars on giveaway items, all without a clear plan for converting your spending into a positive ROI.
The solution? Instead of giving away items for free, hold a contest. Attendees are much more likely to remember the company that gave away a $500 prize than a company that gives away one thousand coffee cups, letting you make a bigger impact while spending less.
Posted Saturday, March 24th, 2018.
Attending a trade show is just like any marketing effort that your business puts effort into. Once your company exerts that effort it is important to get back all that you have put in. In order to generate more revenue from the event that your exhibit, staff and registration fees it is best to look at a few ideas and tips that can help. This way you can view the event as a success instead of a learning experience.
While generating a positive return on investment from trade shows has a reputation as being a tough process, the truth is that there are all sorts of tips, tactics, and techniques you can use to optimize your exhibit for better results from any event.
From setting goals ahead of time to reducing your budget (yet, reducing your budget can often help you, at least from an ROI perspective), we’ve listed five highly effective tips below for you to put into action to get a better ROI from your next trade show.
Reach Out To Attendees Before The Event
It may seem hard to believe, but many sales representatives or owners of small companies doing their own sales reach out to prospects prior to a trade show. They mention the benefits and costs of their company and even set the state to make deals before the show even begins, not while it’s happening.
One of the most effective ways to generate a higher return on investment from your next trade show is to reach out to prospects, leads and existing customers before the event begins using social media, email or an old-fashioned phone call.
This way, you’ll go into the event with a list of appointments already confirmed, filling up your sales team’s schedule and letting you close new deals in the early house of the event without the usual pressure that can accompany a trade show.
Choose A Smaller Booth
By downsizing your booth, you can reduce your event budget and generate a profit without the same level of pressure as you’d face with a larger, more expensive display. This means you’ll have a much higher chance of achieving a positive return on investment from the event.
When it comes to trade show exhibits, bigger isn’t always better. Sometimes, a smaller, less expensive booth can result in a better return on investment than a larger one by cutting your costs down and reducing your break-even point.
While a great booth can help you stand out from the crowd and attract attention, customers are ultimately motivated more by your product and service than by your exhibit. Think of your trade show booth design as the extra icing on the cake — it’s great as a compliment, but not as the only item.
Create a fun, friendly sales competition
The more motivated your salespeople are going into the event, the more likely it is that they’ll be able to convert their energy and motivation into measurable results.
One of the most effective ways to motivate your sales team and generate a better ROI from the event is to inspire some friendly competition by setting sales goals. Often, a small prize or bonus can be the perfect incentive to help your sales representatives try their hardest.
It’s always important to remember that trade shows can be tiring, challenging experiences for staff. Provide an extra level of motivation and you’ll find your sales team much more ready to push ahead to help you achieve a positive return on investment.
Focus On Upgrading Existing Client Or Customer Relationships
Your most valuable sales prospects aren’t strangers, they’re the people and companies that have already bought from you before.
Because of this, you’ll often get a better return on investment from events by focusing on your existing relationships than by pursuing new ones. “Upgrading” and expanding an existing client or customer relationship can, most of the time, be a great way to generate more revenue.
If your current clients or customers are attending the same trade show that you’re exhibiting at, reach out to them before the event and set aside as much time as possible to showcase your latest products, services, and offers. You could be pleasantly surprised by the results.
Master The Art of Follow-up
During the show, it’s often best to focus on acquiring prospects and leads, rather than aiming to close deals on the spot. This way, you can set goals for sales after the event has ended and put your resources to work converting leads and prospects into deals.
While trade shows can be great tools for closing new deals and bringing in new business, most deals will be made after the show, not during it. This makes it especially important that you have a reliable post-event strategy mastered before the event itself.
It can often take months to realize your total return from a trade show, in some cases, years or decades. Because of this, it’s important that you recalculate your revenue from an event over the long term to make sure you’re fully aware of the total return on your investment.
Posted Thursday, March 22nd, 2018.
1. Simple Internal Booth Design
A clearly set and simple design layout is pleasing to the eye and truly is all that is needed for success within a trade show event booth. Typically companies are working within a relatively small area such as 10 x 10 or 10 x 20 square footage of space, so it is best to make the most of it. By allowing your salespeople to have room for product demos, hosting a raffle, and an area to write to get contact information from visitors, your company will be more likely to meet a sales goal. Depending on the products or services offered by your company, that should be your overall guide on how to design your booth.
One easy way to demonstrate any product is with a standard 6 ft. long, countertop height table, with 4-5 barstools all located directly in the center of the booth. This arrangement can be perfect for your salespeople to take an expert stance demonstrating what your company offers with enough space to move around and for attracting visitors attending the show. It also gives visitors a chance to sit, relax, listen and engage with them longer than other booths that do not offer a place to sit.
Your salespeople can have brochures displayed and easily talk about your company or perform product demonstrations so visitors can stop and join. The staff from your company working at the trade show can also have a bar stool behind the countertop for slower hours so they can also rest their feet until visitors approach again. When talking to visitors however, it is best for salespeople to stand to show they care and are engaged providing their full attention to visitors and not portray an image of being too relaxed about gaining new business.
Another internal booth design option is to have up to three smaller countertop stations in a zig-zag within the booth. Each smaller 2.5 ft. long, countertop height table can easily have two barstools in front and a place for a salesperson to stand behind the counter and even demonstrate aspects of your company. This allows more of the internal square footage of the booth to be used and opportunity for newly joining visitors to stand and listen to product demos. This is great if visitors join in slightly after a salesperson has already started speaking.
2. Use a few Natural Elements Inside
Using a few natural elements within your booth has statistically been shown to bring feelings of warmth to your booth, such as industrial stools combined with a wooden countertop would work or vice versa. It has been said that using a few elements of nature allows an atmosphere of honesty and integrity within the booth. Overly bright bold colors everywhere, or too much of the color white can bring a colder feel to the booth and does not make visitors want to stay for long. The same goes for being a little too warm, over use of the color red and orange or similar colors can bring too much warmth especially on large banners or side walls of the booth. However using some red, orange, or yellow throughout can be great. Just look at the logo and design within the internationally successful food-chain operator McDonald’s that clearly uses those inviting colors but does not bombard visitors with them.
Keeping the design and booth area clean while combining various natural elements can work wonders. Having a small desk lamp on a countertop with softer lighting next to a computer monitor for product demos can help make visitors at home and more comfortable. This is key so the salespeople can gather necessary lead information after providing them information about your company, all within the right timing.
3. Good Lighting in the Booth Atmosphere
An important factor that makes your booth approachable to visitors is having good lighting. This does not always mean having super bright fluorescent lights throughout, but something that is bright enough to see brochures and definitely not considered to be dark. The most important aspect is to make visitors feel comfortable so they stay for a while.
4. Eye-Catching Banners
Before we cover giveaways, promotions and product demos, it’s important to finish covering the basics of a great trade show booth. High quality, eye-catching banners are the first part of your trade show displays that any attendee will see, making it important that you get them perfect.
The key to a great banner is high-impact design. Pick a color scheme that matches your brand, then use bold, highly readable text to deliver a punchy, attention-grabbing header that draws in your target audience.
Another key to standing out is effective use of white space. Try to avoid overloading your trade show banners with text and other content, as it can reduce readability. A lot of the time, a short, eye-catching header with brief supporting text is more effective than a crowded banner.
While banners might not stand out as a “traffic magnet” in the way a competition or free product giveaway might, they’re a fundamental aspect of your booth that’s worth getting right.
5. Create A Fun Competition
Giving away your product or service to a few lucky visitors can be a great idea to get way to talk about your product and collect information in the process. Running a competition is also a fun idea to host a raffle or skill-based challenge. It is a great way to attract crowds to your booth and generate buzz without using up your budget on free giveaway items. The key is to keep it relevant to your business. A bowl full of business cards with people who have no interest in your company is not to your benefit.
There are a wide variety of competitions that are ideal for trade shows. From quizzes to fun, friendly raffles, any competition that requires attendees to engage with your team and learn about your products can be a useful tool for generating buzz and real interest.
Just like with free giveaways, the best competitions bring your brand and products into the equation. Try a skill-based quiz about your product to draw in prospects and educate them about your offerings at the same time.
Or, combine a giveaway and a competition with a prize wheel or drawing. From t-shirts and duffle bags to vouchers, gift cards and more, combining free giveaways and the competitive aspects of a prize draw can be a great way to generate large, highly motivated crowds.
6. Interesting Product Demos Using Technology
Finally, another great way to draw a crowd is to hold a product demo. If you’ve got a unique or interesting product that stands out from the competition, showing it off to attendees can be an excellent way to produce a steady flow of traffic to your exhibit. If the trade show has electricity options, having a computer with a good size display screen will be great for eye-catching.
There are several ways to hold product demos. For smaller products, setting up a demo space in your booth and showing them off on demand can be a great way to engage prospects as they walk into your booth.
For larger products, holding scheduled demos throughout the day can be an effective way to develop buzz around your booth. Often, a product demo every hour can transform your booth into an exciting location within the convention hall and a major meeting point for attendees.
7. If possible, be one of the first booths attendees will notice
One of the most effective ways to generate more leads from your custom trade show booth is to boost your visibility by setting up shop in a busy, high-traffic area near the show’s entrance.
While the area directly around the entrance can often be crowded and chaotic, the key benefit for exhibitors is the level of visibility. Simply put, if you’re one of the first booths attendees see, you’re likely to be one of the first booths they visit.
Another advantage of choosing a location near the event entrance is comfort. Instead of being the 10th, 20th or 100th booth a tired attendee visits, they’ll step into your booth near the start of the event, feeling focused and ready to interact with your sales team and often more willing to give their information before many others also ask for it.
8. Aim for a corner booth or intersection location
Corners, meeting points and intersections are excellent locations to prioritize set-up for your trade show display. All of these receive lots of foot traffic, and all offer a greater level of visibility that can help you generate extra attention.
Good meeting points include the areas around catering and cafés, where attendees will likely congregate to take a break from the event, as well as the areas around the restrooms.
Both of these options cost less than the prime real estate at the front of the event location, but still provide more than enough foot traffic and visibility for your trade show booth to perform at a higher level than the competition.
Posted Friday, January 12th, 2018.
“RCT enlisted the services of Solutions Rendered to design and produce a custom booth for us to exhibit at the largest mining expo in the world – MINExpo. With a great number of exhibitors in attendance it was important for us to stand out in the crowd and the Solutions Rendered team certainly delivered, managing the whole project efficiently and effectively.
RCT has attended many expos in its time and this was by far the most seamless experience we’ve had producing a booth to date. It was reassuring working with such a competent team who went above and beyond for us.
With RCT’s marketing team based in Perth, Australia we needed a company that we could trust to execute the project from start to finish and our expectations were exceeded with the capability of this talented team. Despite the (15hr) time difference, Denise Dres was always contactable and prompt with any queries we had and flexible with any required adjustments.
As a result of Solutions Rendered team’s talent and professionalism we had a prominent and quality booth that was well received with event attendees.”
Cid De Carvalho
Posted Thursday, November 3rd, 2016.